Though still dwarfed by Google worldwide, Bing’s continued presence in large markets, desktop search, and Yahoo partnership ensures that it will continue to play a significant, if somewhat minor, role in the SEO landscape with its own unique search engine algorithm and ranking factors to optimize around. In the world of online business, a few percent can make a big difference. All this means that, for website owners and businesses looking to fully extend their SEO reach, Bing can still represent a small opportunity. By optimizing for Bing’s search platform, you are also optimizing for Yahoo. In addition, Bing’s search engine algorithm also power’s Yahoo’s search engine platform, meaning that Bing’s low market share is deceiving. It should also be noted that, while Google dominates in mobile searches worldwide (95% vs Bing’s 0.45%), Bing clocks in at 5.8% on desktop, a platform preferred more heavily by an older demographic. This relatively small figure can be deceptive, as Bing is used at higher rates in some of the world’s largest markets, such as the US (6.5%), Japan (4.7%), UK (4.6%), Canada (4.6%), France (4%), Australia (3.6%), and Germany (3.4%). With a worldwide market share of over 90%, it can be difficult to look beyond Google’s vast slice of the search engine pie.Īnd yet, Bing, Microsoft’s search engine, still retains a share of around 2.5% worldwide. Since starting in 1997, the company’s brand has become synonymous with the concept of the search engine itself. In the world of search engines, particularly in North America and Europe, there is an 800-pound gorilla that needs to be addressed: Google. Bing’s Ranking Factors & Algorithm – How to Rank on Bing Why Optimize for Bing?
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